About
A framework built from practice, not theory
ATMC was developed after two decades of leading commercial, marketing, and revenue operations in complex B2B environments. It exists because the same patterns of misdiagnosis kept appearing.
Where ATMC came from
The framework emerged from a simple observation: businesses with real revenue, real products, and real teams were consistently failing to understand why their commercial performance behaved the way it did.
They could see the numbers. They could see the activity. What they could not see was the connection between the two. And because they could not see it, they could not control it.
The instinct was always the same: do more. More marketing. More sales. More tools. More dashboards. More meetings about the dashboards. But more activity rarely fixed the problem. Often, it made things worse.
ATMC is the diagnostic logic that emerged from watching this pattern repeat across industries, company sizes, and growth stages. It is not a methodology. It is not a playbook. It is a way of identifying the single constraint that is actually limiting revenue confidence—before any optimisation begins.
Claire helps B2B firms replace reactive marketing and sales activity with controllable growth systems. She brings structure, senior judgement, and calm execution to revenue decisions—particularly when those decisions are under board or investor scrutiny.
Over 20 years, she has led commercial operations across SaaS, MarTech, PropTech, HCM, and FinTech. The pattern she kept seeing: businesses with real revenue but no confidence in how it was generated, governed, or explained.
ATMC emerged from that pattern. It is the diagnostic logic she uses to identify the single constraint limiting revenue confidence—before any optimisation begins.
Background
- 20+ years in revenue operations, marketing, and commercial leadership
- Experience across SaaS, MarTech, PropTech, HCM, FinTech
- Scaled marketing-generated revenue, improved conversion, reduced costs
- Based in Hampshire, UK
Services
Revenue Works
Revenue Works provides senior commercial governance for B2B businesses where revenue performance is hard to explain, predict, or control.
The work is structured around ATMC. Each engagement begins with diagnosis: which force is the primary constraint? Only then does corrective work begin.
Focus Packages
Fixed-term, three-month engagements that diagnose and correct a single constrained ATMC force.
Learn more →Fractional CMO
Ongoing governance across multiple ATMC forces for firms that need sustained senior direction.
Learn more →Get in touch
Start the conversation
If revenue performance is hard to explain, predict, or control—the problem is usually one force, not all of them. The first step is diagnosis.