Terms of Use

About this site

This website is operated by Claire Devereux trading as Revenue Works. It provides educational content about the ATMC framework — a diagnostic approach to understanding revenue performance in B2B organisations.

Intellectual property

The ATMC framework, including its structure, definitions, and terminology (Attention, Trust, Movement, Control), is the intellectual property of Revenue Works.

You may reference ATMC in your own work, discussions, or internal business use. You may not:

• Reproduce substantial portions of this site's content without attribution
• Present the ATMC framework as your own creation
• Use ATMC as the basis for a competing commercial offering without permission

If you wish to use ATMC in a commercial context (training, consulting, publications), please contact [email protected].

Educational content, not advice

The content on this site is educational and informational. It is not professional, financial, legal, or business advice.

ATMC is a diagnostic framework. Applying it to your business requires judgement, context, and often professional support. Reading this site does not create a client relationship with Revenue Works.

No guarantees

While we aim to provide accurate and useful information, we make no guarantees about:

• The completeness or accuracy of the content
• The suitability of ATMC for your specific situation
• The outcomes you will achieve by applying the framework

Business decisions involve risk. You are responsible for your own decisions and their consequences.

Limitation of liability

To the fullest extent permitted by law, Revenue Works and Claire Devereux accept no liability for any loss or damage arising from:

• Your use of this website or its content
• Any decisions made based on information found here
• Any inability to access the site

External links

This site may link to external websites. We are not responsible for the content, accuracy, or practices of third-party sites.

Changes to these terms

We may update these terms from time to time. The date at the top of this page shows when they were last updated. Continued use of the site after changes constitutes acceptance of the new terms.

Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

Contact

Questions about these terms? Email [email protected].